27″ March 2022″ allafrica.com
Deminta calaamadaha analooga ee ka hooseeya Saxaraha Afrika inta badan waa ganacsi arxan darro ah oo ka taga daawadeyaal badan oo aan awoodin inay inay iibsadaan qalabka casriga ah ee Set-Top-Boxes ama TV-yada cusub ee qaata qalabka dhijitaalka ah. Iyadoo Dowladda Koonfur Afrika ay go’ansatay in ay damiso baahinta Pay TV DStv iyo Open-To-Air dhammaadka Maarso 2022.
Russell Southwood wuxuu kala hadlayaa Mike Aldridge, Maamulaha Warbaahinta, Telefishinka Cape Town cidda aan lahayn calaamad iyo cawaaqibta ka dhalan karta.
In ka badan 60 urur ayaa waydiisanaya dawladda inay dib u eegto go’aankeeda ah inay damiso ishaarada analooga. Iyadoo lagu salaynayo xogta laga helay Golaha Cilmi-baadhista Warbaahintu (oo uu soo ururiyay A.C.Nielsen) 5.7 milyan oo qoys ayaa weli helaya signalka baahinta analooga ah. Marka loo eego tirakoobka Koonfur Afrika, waxaa jira 2.51 qof qoyskiiba, taasoo la micno ah in ku dhawaad 14.3 milyan la goyn doono.
Wasiirka Isgaarsiinta iyo Teknolojiyada Dijital ah, Khumbudzo Ntshaveni ayaa sheegtay in tirooyinkan ay khaldan yihiin, laakiin Aldridge ayaa sheegtay inay jahawareersan tahay: “Waxay eegaysaa guryaha TV-ga, laakiin arrintu maaha inta guri ee waa tirada daawadayaasha.”
XAYEEYSIIS
Siyaasadda dawladu waxay ahayd inay siiso “lacag-la’aan” Set-Top-Boxes (STBs) qoysaska dakhligoodu hooseeyo (ka hooseeya R3,500 bishii) laakiin barnaamijku inta badan wuu ku guul daraystay inuu bixiyo. Dawladdu waxay qandaraas ku siisay samaynta 1.5 milyan STB ee barnaamijka laakiin in ka badan 600,000 oo keliya ayaa si firfircoon loo rakibay.
“Western Cape 62 keliya ayaa la rakibay, Gauteng oo keliya 150. Tafaariiqleyaasha waaweyni ma aysan kaydin STB-yadan, markaa doorashada macaamiishu waxay ahayd STB/TV, oo qaali ah, ama Pay TV. Dadka saboolka ah ma awoodaan inay iibsadaan DSTV ama Ma rabaan, shirkadaha baahinta ayaa sidoo kale ka cabanayay inaysan jirin xamaasad badan ama kor u qaadida STB-yada dhijitaalka ah ee dadweynaha.”
Ka fogaanshaha ballaadhinta gaadhista baahinta Free-To-Hawada, hannaanka kala-guurka dhijitaalka ah wuxuu u muuqdaa mid sii ballaarinaya kala qaybsanaanta u dhaxaysa kuwa haysta iyo kuwa aan haysan. Cadaadiska ayaa la saaray si loo gaarsiiyo ‘digital dividend’ iyo xaraashka ICASA ee dhawaanahan wuxuu soo ururiyay US$961 milyan shirkadaha isgaarsiinta. Markaa si lacagta loo helo, Dawladdu waa inay nadiifis
Dib u qaabaynta suuqa ayaa mar hore dhacday Gudbinta dhulku hadda waa 36% kaliya ee suuqa: “Mustaqbalka, si weyn ayey u yaraan doontaa.” Labadaba hawl wadeenka Pay TV DStv iyo Open-To-Air dayax gacmeedka Openview waxay si weyn u soo galeen saamiga gudbinta dhulka, iyagoo wata kanaalada baahinta Free-To-Hawada. Midda ugu weyn ee aan la hadlin ayaa ah in DTT-ga monopoly signaler Sentech uusan ahayn mid aad u qiimo badan: “(Warbaahinta Dadweynaha) SABC iyo eTV waxay leeyihiin DTT waa la baabi’iyay iyo in gudbinta dayax-gacmeedku ay aad uga qiimo badan tahay.”
Cawaaqibta tooska ah ee ka dhalan karta isbadeladaan baahinta bulshada Koonfur Afrika sida Cape Town TV waxay noqon doontaa masiibo: “Waxaan eegeynaa inaan luminay wax badan oo ka mid ah dhagaystayaasheeda Free-Air, gaar ahaan kuwa dakhligoodu hooseeyo. Waxay khatar dhab ah ku tahay Tusaale ahaan, kaniisaduhu waxa ay gaadhsiinayeen dhagaystayaashan iyada oo loo sii marinayo baahintayada, waxa ay sidoo kale ku samaynayeen onlayn, laakiin qaar badan oo ka mid ah ururradooda ma helaan marin ballaadhan oo wayna waayi doonaan adeegyada kaniisadaha.
Netflix, oo ah hormuudka bixiye adeega baahinta muuqaalka, ayaa ku dhawaaqday in ay ku maalgelin doonto US$62 milyan afar wax soo saar oo Koonfur Afrika ah labada sano ee soo socota.
Showmax, ayaa la kaashaday shirkadda wax soo saarka Nigeria Livespot360 si ay u abuurto daabacaaddii ugu horeysay ee Nigeria ee abaalmarinta ku guulaysato franchise – The Real Housewives of Lagos (RHOLagos). Si weyn ay u filayaan kuwa raacsan shirkadda, RHOLagos waxay noqotaa sheeko caalami ah oo 16aad ah ee qaabka bandhigga dhabta ah ee loo qaybiyo qaab caalami ah oo ay bixiso NBCUniversal Formats, qayb ka mid ah Universal International Studios, qayb ka mid ah Universal Studio Group. RHOLagos waxaa soo saari doona Livespot360, guriga wax soo saarka si fiican loogu yaqaan martigelinta xafladaha iyo riwaayadaha Nigeria in ka badan toban sano.
XAYEEYSIIS
Mali: Hogaamiyaasha militariga Mali waa in ay hawada ka saaraan laba warbaahin oo Faransiis ah oo ku sugan dalkaasi, ka dib markii ay ku eedeeyeen in ay tabiyeen “eedeymo been ah”. Labada telefishan ee RFI iyo France 24, oo dhaqaale ka hela gumaystihii hore ee Mali ee Faransiiska, ayaan la geli doonin Mali muddo aan la cayimin. Bayaan ay soo saartay Khamiistii, Mali waxay ku sheegtay inay qaadayso tallaabadan sababtoo ah labada kanaalba waxay soo tebiyeen eedeymaha – ay soo jeediyeen madaxa Qaramada Midoobay Michelle Bachelet iyo kooxda xuquuqda aadanaha ee Human Rights Watch – ee ah in askarta Mali ay dileen dad badan oo rayid ah bilihii la soo dhaafay. Afhayeenka xukuumadda Mali Col Abdoulaye Maïga ayaa sheegay in “eedeymahan been abuurka ah” lagu sheegay warbixinada 14 iyo 15 March, kuwaas oo RFI ay siisay hadalka dhibanayaasha lagu eedeeyay xadgudubyada ay geysteen ciidamada Mali iyo kooxda calooshood u shaqeystayaasha Ruushka ee Wagner.
Xayeeysiis
CANAL+ iyo SES waxay balaadhinayaan iskaashigooda heshiis wakhti dheer ah kaas oo shaqaaleysiin doona adeegyada kor u qaadista SES ee kanaalka CANAL+ ee bouquet-ka Faransiiska Pay-TV ee 19.2 darajo Bari. Heshiiska cusub ayaa ah mid ay ku jiraan adeegyo laga keenayo labo teleport oo ku yaal Betzdorf, Luxembourg, lagana bilaabo 2023, Munich, Germany.
Zimbabwe: Ka dib Maalinta Warbaahinta Qaranka Zimbabwe ee Expo 2020 Dubai, dhowr shirkadood oo maalgashadayaal caalami ah ayaa muujiyay xiisaha ay u qabaan inay Zimbabwe kala shaqeeyaan dhammaystirka barnaamijkeeda digitization. Hadalka kor ku xusan waa sida ay sheegtay Monica Mutsvangwa, wasiirka warfaafinta, dadweynaha iyo adeegyada baahinta ee Zimbabwe. Wasiirka ayaa la wadaagtay xaaladda horumarka ka dib markii ay la kulantay wakiilo ka socday Rohde & Schwarz oo ka socday shirkadda xarunteedu tahay Jarmalka ee soo saarta qalabka wax soo saarka. Wasiir Mutsvangwa ayaa sidoo kale xusay in ay jiraan maalgashadayaal badan oo suurtagal ah oo samayn kara su’aalo iyaga oo ujeedadu tahay in la qaato fursadaha horumarka barnaamijka. “Natiijadii maalinta warbaahinta ee halkan ka dhacday Expo 2020 Dubai, waxaan ka abuurnay xiiso dhowr maal-gashadayaal kuwaas oo xiisaynaya doodaha ku saabsan gudbiyaasha,” ayuu yiri wasiirku.
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Ghana: Komishanka Qaranka ee Warbaahinta (NMC) wuxuu sameeyay guddiyo cusub oo maamul oo loogu talagalay shirkadaha dadweynaha, kuwaas oo maamula afarta warbaahin ee dawladdu leedahay. Kuwani waa Hay’adda Warbaahinta Ghana, Kooxda Isgaarsiinta Garaafyada Limited (GCGL), Wakaaladda Wararka Ghana (GNA), iyo New Times Corporation. Prof. Samuel Debrah waa gudoomiyaha cusub ee guddiga GBC. Isagu waa borofisar ku takhasusay qalliinka ee Dugsiga Sayniska Caafimaadka, Jaamacadda Cape Coast, Madaxweyne-ku-xigeenka, Kuliyadda dhakhaatiirta Ghana iyo dhakhaatiirta qalliinka iyo Xubin, Akadeemiyada Fanka iyo Sayniska ee Ghana. Xirfadiisa caafimaad ee caanka ah waxaa lagu amaanay adeega guddiyada kale ee qaranka iyo kuwa caalamiga ah oo ay ku jiraan waqti gaaban oo ku saabsan saxafiga caafimaadka … Dhanka kale, Madaxa Fulinta ee GBC, Gerard Teuma waa inuu ka fariistaa marka uu gaaro 60 dhowr toddobaad gudahood. Mr Teuma, oo shaqadiisa ka bilaabay GBC 38 sano ka hor, waxa uu xilka agaasimaha guud soo hayay tan iyo 2012kii.
XAYEEYSIIS
NBCUniversal International DreamWorks kids channel – dhawaan laga saaray Shiinaha ee StarTime iyo StarSat madal, waxaa lagu daray MultiChoice ee madadaalo bixinta carruurta. NBCUniversal’s DreamWorks ayaa laga saaray bartamihii bishii hore Startime iyo StarSat, in ka yar laba sano ka dib markii aaladaha ay ku dartay wax-qabadkooda. Isagoo ka jawaabaya waayitaanka, StarTimes ayaa soo saartay bayaan ay ku sheegtay inay ka saareen kanaalka sababo la xiriira wax soo saarkii dalalka Afrika oo dhan oo joogsaday. Si kastaba ha ahaatee, bayaan ka soo baxay shabakada caalamiga ah ee NBCUniversal ayaa ka hor imanaysa warbixintii hore ee StarTime, iyada oo shaaca ka qaaday in DreamWorks aanay joojin wax-soo-saarkii balse ay ka shaqaynaysay heshiis cusub oo lagaga beddelayo StarTimes Shiinaha oo loo beddelay MultiChoice DSTV. MultiChoice ayaa markaas xaqiijisay guuritaanka horraantii bishii Maarso, iyada oo xustay in DreamWorks lagu dari doono wax-qabadkeeda DStv.