2- June-2023- Reuters”
Netflix, Disney, Amazon si ay uga hortagaan sharciyada tubaakada Hindiya: Warbixin
Shirkadaha Netflix, Amazon iyo Disney ayaa jimcihii si gaar ah uga wada hadlay caqabada sharciga ah ee suurtagalka ah iyo siyaabaha kale ee lagu joojin karo xeerarka cusub ee digniinta tubaakada, iyadoo laga cabsi Iskudaygan lagu sahaminayo siyaabaha ay lagu u joojin karo sharciyada digniinta tubaakada in uu noqdo madax-xanuunkii ugu dambeeyay Reuters ayaa soo werisay
Shirkadaha soo qulqulaya ayaa sahaminaya siyaabaha ay u joojin karaan sharciyada digniinta tubaakada ee cusub kuwaas oo u baahan doona inay wax ka beddelaan malaayiin saacadood.
Hindiya waa suuq kulul oo loogu talagalay qulqulka
Netflix, Disney, Amazon ayaa bilaabay si ay uga hortagaan sharciyada tubaakada Hindiya markii Hindiya oo ah suuq kulul oo loogu talagalay qulqulka ay wasaaradeeda caafimaadka amartay toddobaadkan in goobaha qulqulka ah ay tahay in saddex bilood gudahood ay geliso digniino caafimaad oo sugan inta lagu jiro goobaha sigaarka kuwaas ooy ka mid tahay 50 ilbiriqsi oo ah diidmada tubaakada, oo ay ku jirto maqal-muuqaal, bilawga iyo bartamaha barnaamij kasta oo TV iddaacad ama Wargeys
Dib-u-celinta ayaa ah ee qulqulka , suuqa ugu sarreeya ee kobaca. Shirkaduhu waxay inta badan la kulmaan kiisas sharci ah iyo cabashooyinka booliiska taas oo ay ka koobantahay mararka qaarkood ay dhaawacdo dareenka diinta, qaar badana waxay lahaayeen waxyaabo is-faafreeb ah sanadihii la soo dhaafay.
Calaamadaha ugu horreeya ee ciriiriga warshadaha, maamulayaasha saddexda shirkadood ee caalamiga ah, iyo Hindiya Viacom18 oo maamusha bilyaneerka Mukesh Ambani’s JioCinema app, ayaa yeeshay kulan albaabadu u xiran yihiin, halkaas oo Netflix uu sheegay in sharciyadu ay ku dhufan doonaan waayo-aragnimada macaamiisha waxayna riixayaan guryaha wax soo saarka si ay u xannibaan shaqadooda.
Maamulayaasha Hindiya waxay sidoo kale ka wadahadleen siyaabaha suurtagalnimada loolan sharciyeedka si loo caddeeyo in wasaaradaha kale – IT-ga iyo macluumaadka & baahinta – ay awood ku leeyihiin qulqulka, oo aan ahayn wasaaradda caafimaadka, ayuu yiri mid ka mid ah ilaha.
Shirkadaha, iyo wasaaradda caafimaadka Hindiya, kama aysan jawaabin codsi ay Reuters u dirtay faallo
Horeba, dhammaan goobaha sigaarka iyo khamriga-cabitaanka ee filimada ee shineemooyinka Hindiya iyo TV-ga, sida waafaqsan sharciga, waxay u baahan yihiin digniino caafimaad, laakiin ilaa hadda ma jiraan sharciyo loogu talagalay kooxda qulqulka, kuwaas oo nuxurkoodu noqday mid caan ah.
Sannadkii 2013, Woody Allen wuxuu joojiyay filimkiisii, Blue Jasmine, in lagu daawado India ka dib markii uu ogaaday digniinaha qasabka ah ee ka hortagga tubaakada in la geliyo goobaheeda sigaarka.
Dhaqdhaqaaqayaasha ayaa soo dhaweeyay sharciyo cusub oo looga hortagayo tubaakada Hindiya, oo ah dalka labaad ee ugu badan ee soo saara tubaakada, kaas oo sanad walba dalka ku dila 1.3 milyan oo qof. Hindiya sidoo kale waxay leedahay shuruuc adag oo digniinta xidhmada sigaarka ah.
Digniinaha caafimaadka ama ‘kashkhashaadka’?
Initiative Truth Initiative, oo ah koox aan faa’iido doon ahayn oo caafimaadka bulshada ah, ayaa bishii Maarso sheegtay in 60 boqolkiiba 15-ka ugu caansan ay muujinayaan da’da 15-ilaa 24-jirka ah ee ay falanqeysay waxaa ku jira sawiro tubaakada, “si wax ku ool ah u kashifay 25 milyan oo dhallinyaro ah sawirada tubaakada” 2021 .
Laakiin gudaha Hindiya, shirkadaha laga soo bilaabo Netflix ilaa Amazon ilaa Disney, sidoo kale waxay leeyihiin waxyaabo Hindi ah oo caan ah oo inta badan muujiya jilayaasha Bollywoodka inay sigaar cabbaan, wax u dhaqdhaqaaqayaasha ayaa sheegay inay dhiirigelinayaan isticmaalka tubaakada.
“Waxyaabaha cusub ee la abuurayo waxay u baahan yihiin in wax laga beddelo iyo nuxurkii hore waa in wax laga beddelo. Waxay u baahan kartaa gelinta digniinta nooca xayeysiiska ah ee u dhaxaysa, “ayuu yidhi Kaushik Moitra, shuraako ka ah Bharucha & Partners oo kala taliya shirkadaha streaming iyo guryaha wax soo saarka.
Intii lagu guda jiray shirkii jimcaha, Amazon iyo shirkadaha kale waxay muujiyeen in aysan jirin sinaba filimada loo tafatiran karo seddex bilood gudahood, ayuu yiri isha labaad, isaga oo intaa ku daray in warshadaha ay go’aansadeen in ay la tashadaan qareennada oo ay qoraan waraaqo mudaaharaad ah.
Dylan Mohan Gray, oo ah filim-sameeyaha oo agaasimay filimaanno ay ka mid yihiin, Dabka Dhiiga, ayaa sheegay in xeerarka cusub ee Hindiya ay yihiin “khashkhashaad”, isagoo sheegay in dilka, dagaalka iyo goobaha dembiyada rabshadaha wata aan si isku mid ah loo maamulin.
